Traditional marketing is "push" marketing where you push your messaging to the customer. The beauty of social media marketing is to "pull" your prospect to you with engaging and authentic content. There are rules and a right way and wrong way to use this emerging platform for customer acquisition.

  Many businesses think that social marketing is "free." It's free, but there is an investment of time needed for posting, reputation management and engaging customers with the compelling content to build a relationship with them online. Social media advertising can help you better position your company among its competitors.