Knowing your customer is an important step for acquisition and retention. Creating a customer segmentation model will help you focus on how to market to them. We find that often business owners think their customer is "everyone." Not true.
When you truly identify "your key customer," you'll make better marketing decisions and build loyalty to keep them. This concept holds true for both offline and online marketing. Elements that we can help you uncover:
* Demographics and psychographics
* Spend motivations
* Competitive analysis
* Loyalty factors