Placing buys in targeted media is the first step of a successful campaign. If the messaging isn't compelling, with a relevant emotional appeal and a strong call to action, don't wait for the phone to ring.

  Creative production is just as important as the media buy itself. Your message needs to represent your brand, attract attention and create desire for the product along with a call to action.

  If media is placed across platforms such as online, radio, tv, print and outdoor, it all needs to have the same message with the same look. This sounds so simple, but one doesn't have to look too far to see different messages, colors or offers in different media.

  At Genius! Advertising and Marketing, production fees are always discussed upfront and are included in our scope of services engagement proposals.