Brand differentiation is determining what makes you unique from your competition. Often it's not directly competing, but instead creating your own position on the brand ladder. As Al Reis and Jack Trout say in "22 Immutable Laws of Marketing," the winner is whoever gets to the top of the brand ladder in their category - first! 

  We help clients better understand how they can create a new position for their company and separate themselves from the competition. It's about figuring out your "unique selling proposition" and promoting that.
 
  Genius! Advertising and Marketing can help you carve out your position in a crowded market